HTML demos are built from HTML and CSS captures of a product’s front-end. This format makes it possible to modify how the UI looks inside the demo, including blurring sensitive customer information, hiding unwanted elements, or removing them entirely. This is ideal for highly configurable products that are otherwise difficult to showcase because platform data needs to be prepared beforehand, or because previous configurations leave behind irrelevant workflows and outdated data. Additionally, utilizing variables makes it possible to personalize these demos at scale. By injecting numbers, dates, text, and images into the interface via custom links, a single base demo can be split into multiple variations for different leads, customers, or industry use cases.

An HTML-based demo was ideal for Documill because their application is embedded inside Salesforce, meaning the UI is customizable and workflows are highly configurable. This typically leads to a difficult-to-demo environment that leaves sales engineers and product marketers overwhelmed. HTML captures solve this by detaching the need to prepare the actual real product environment to demo, allowing us to prepare the UI and data inside the HTML demo instead.

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